Sunday, November 30, 2008

Obama campaign and social media

Information from the Politics Online site about how the Barack Obama presidential campaign made use of social media to build its victorious momentum:


The Washington Post reports that in his 21 months of campaigning, Obama raised half a billion online. Equally impressive is Obama's online popularity within social networking sites.

Here is a breakdown of Obama's online operations stats:

  • 3 million donors made a total of 6.5 million donations online adding up to more than $500 million.
  • Of those 6.5 million donations, 6 million were in increments of $100 or less.
  • Obama's e-mail list contains upwards of 13 million addresses.
  • In total, more than 1 billion e-mails landed in inboxes....To put this in perspective, John Kerry's '04 campaign collected 3 million email addresses and Howard Dean had roughly 600,000 email addresses on his list.
  • A million people signed up for Obama's text- messaging program.
  • 2 million profiles were created on Obama's social network, MyBarackObama.com in addition to the 5 million supporters in other social networking sites such as Facebook and MySpace.

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