Friday, July 10, 2009

Beyond Globalisation

My paper Beyond Globalisation: Rethinking the Scalar and the Relational in Global Media Studies has just been published in Global Media Journal: Australian Edition.

Earlier versions of this paper have been presented at the World Communications Association conference in July 2007, the Seoul Symposium on Mobile Communication in October 2007, and the International and Intercultural Communication in the Age of Global Media conference at Monash University in August 2008.

Thanks to Hart Cohen for his support with this publication, and to Caroline Hatcher, Song Gi-Baek and Ron Gallagher for their invitations to present at these events.

The abstract for this paper is below, and the full paper can be accessed here.

This paper traces how the concept of globalisation has been understood in media and communications, and the ongoing tension as to whether we can claim to be in an era of ‘global media’. A problem with this discussion is that it continues to revolve around a scalar understanding of globalisation, where the global has superseded the national and the local, leading to a series of empirically unsustainable, and often misleading, claims. Drawing upon recent work in economic and cultural geography, I will argue that a relational understanding of globalisation enables us to approach familiar questions in new ways, including the question of how global large media corporations are, global production networks and the question of ‘runaway production’, and the emergence of new ‘media capitals’ that can challenge the hegemony of ‘Global Hollywood.’

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